In search of the most informative podcasts for staying abreast of the consumer goods landscape, we’ve gathered six insightful recommendations from founders and marketing analysts. From “The Brand Alchemist” for its CPG brand insights” to “The CPG Guys” for comprehensive industry coverage, discover which podcasts are guiding industry leaders through the ever...
December 15, 2023
6 Must-Listen Podcasts for Professionals in the Consumer Goods Industry
15December
December 15, 2023
6 Significant Ways Physical Product Brand Identities Have Evolved in the Last Five Years and the Driving Factors Behind These Changes
In a dynamic marketplace where brand identity is crucial, we’ve gathered insights from six leaders, including E-Commerce Business Owners and CEOs, to reveal the transformative journeys of their brands. From live shows building trust and sales to sustainability defining competitive brand identities, discover the pivotal changes and driving forces that have redefined their brand presence over...
November 15, 2023
5 Brand Collaborations We Love and Why
15November
To shed light on the power of brand collaborations, we asked five industry leaders to share their favorite partnerships and the reasons behind their choices. From Co-Founders to Growth Managers, their insights span from Nike and Total Shape for innovating fitness together to LEGO and NASA building future innovators. Dive into these five compelling stories of successful brand collaborations. Nike...
November 14, 2023
5 Predicted Trends in Brand Development for the Next Decade
14November
As we navigate the evolving landscape of brand development and packaging design, we sought insights from five industry experts, including a Brand Strategist and a CEO. Their perspectives range from the importance of personalization and technological integration to the evolution of branding into minimalism and digital experiences. Dive into their predictions for the next decade in this...
October 24, 2023
4 Perspectives on the New Johnson & Johnson Logo Rebrand
24October
We asked four branding professionals, including a Personal Brand Consultant and a Strategy Director, for their thoughts on the new Johnson & Johnson logo rebrand. From the loss of an iconic brand personality to the boring design and reflective transformation, discover the diverse perspectives these experts have shared on this significant rebranding move. Loss of an Iconic Brand Personality...
January 16, 2018
3 EASY TIPS TO GET YOUR PRODUCT ON THE SHELF
16January
Did you know that 95 percent of new products fail within a year of being introduced? Blame on it the economy or blame the consumer, but wherever you point the finger, the numbers are sobering for businesses with the “next best thing” and interested in competing in the retail market. Fortunately, you can improve your chances of success by following a few simple steps. 1. Know Your...
December 18, 2017
Printing Effects to Help Your Product Packaging Stand Out on the Shelf
18December
Your packaging bears a heavy burden. It has to catch a consumer’s eye, educate him about your product, and make a case for why to pick your product over a competitor’s. This is no easy task, particularly when your product has multiple competitors all vying for the attention of the same shopper. Fortunately, you can make your product stand out on the shelf by getting creative with printing...
November 18, 2017
Does Your Packaging Copy Convert at the Point-of-Purchase?
18November
One of the most important aspects of your packaging design is the copy you include. Visuals are engaging and colors draw interest, but it’s the actual text that will pull most of the weight in the customer’s purchasing decision. But copywriting for packaging requires a thorough understanding of visual design, point-of-purchase marketing, and branding awareness to get right. You’ll want to work...
November 2, 2017
Will Stock Photos Kill Your Product Launch?
02November
You’re in the process of launching your product and you’ve arrived at your packaging design. Now, it’s time to decide which type of visuals to include in your packaging and accompanying marketing materials: Stock photography or personalized photographs. Spoiler alert: If you can afford it, custom photos are usually your best bet. If not, stock photos can work—as long as you know how to use them...
October 3, 2017
The Color Smackdown: Should You Choose PMS or CMYK?
03October
Of the many printing decisions you’ll have to make as you get your product in retail stores, one of the more technical ones will be choosing which printing color system will best suit your needs. CMYK – Cyan, Magenta, Yellow, Black CMYK involves “process” colors—a four-color printing process that combines cyan, magenta, yellow, and black in various quantities on the page. This process is simple...
