In a dynamic marketplace where brand identity is crucial, we’ve gathered insights from six leaders, including E-Commerce Business Owners and CEOs, to reveal the transformative journeys of their brands. From live shows building trust and sales to sustainability defining competitive brand identities, discover the pivotal changes and driving forces that have redefined their brand presence over...
4 Perspectives on the New Johnson & Johnson Logo Rebrand
We asked four branding professionals, including a Personal Brand Consultant and a Strategy Director, for their thoughts on the new Johnson & Johnson logo rebrand. From the loss of an iconic brand personality to the boring design and reflective transformation, discover the diverse perspectives these experts have shared on this significant rebranding move. Loss of an Iconic Brand Personality...
3 EASY TIPS TO GET YOUR PRODUCT ON THE SHELF
Did you know that 95 percent of new products fail within a year of being introduced? Blame on it the economy or blame the consumer, but wherever you point the finger, the numbers are sobering for businesses with the “next best thing” and interested in competing in the retail market. Fortunately, you can improve your chances of success by following a few simple steps. 1. Know Your...
Will Stock Photos Kill Your Product Launch?
You’re in the process of launching your product and you’ve arrived at your packaging design. Now, it’s time to decide which type of visuals to include in your packaging and accompanying marketing materials: Stock photography or personalized photographs. Spoiler alert: If you can afford it, custom photos are usually your best bet. If not, stock photos can work—as long as you know how to use them...
The Color Smackdown: Should You Choose PMS or CMYK?
Of the many printing decisions you’ll have to make as you get your product in retail stores, one of the more technical ones will be choosing which printing color system will best suit your needs. CMYK – Cyan, Magenta, Yellow, Black CMYK involves “process” colors—a four-color printing process that combines cyan, magenta, yellow, and black in various quantities on the page. This process is simple...
What Is a Dieline And Why Do I Need It?
Take a cereal box from your kitchen, unfold it, and lay it flat on the table. Look at the way the cardboard is laid out—you’ll see each of the box’s folds, glue tabs, and creases that help form the box’s shape. You’ll also see how the box’s visual elements relate to one another and how effectively the packaging space is used. Now take this concept, upload it to your computer, and boom!—you have a...
Should I Trademark My Logo or Company Name?
As your business takes off, you’ll need to start thinking about protecting your assets and distinguishing yourself in the marketplace. The best way to accomplish both? Applying for a trademark. Trademarking 101 Here’s how the United States Trademark and Patents Office defines a trademark: “A trademark is a word, phrase, symbol, and/or design that identifies and distinguishes the source of the...
