The world of pet products has been following the same trends as human food and nutritional supplements. People care about ingredients and they care about what they put in their pet's body, as much as they do their own.

When K9 approached us to redesign their line of dog supplements, we created a brand hierarchy of color paired with several key communication points, which allows the products to be slotted throughout various parts of the store and create an instant recognition of the brand.

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