Kim's Simple Meals had a good problem. They made vegan meals that tasted so good, non-vegans would buy them and loved them. With a market where products are separated and even segregated from "normal" food, how do you create packaging that entices both vegan and non-vegans to buy the product?
brandHEAVY was up to the challenge and focused our design on bold color and imagery to bring out the food product. While prominent and exactly where you would expect to find them, the vegan, non-gmo, and kosher health icons and call-outs did not distract from the attractiveness of the packaging.