In search of the most informative podcasts for staying abreast of the consumer goods landscape, we’ve gathered six insightful recommendations from founders and marketing analysts. From “The Brand Alchemist” for its CPG brand insights” to “The CPG Guys” for comprehensive industry coverage, discover which podcasts are guiding industry leaders through the ever-evolving world of CPG.
- “The Brand Alchemist”: CPG Brand Insights
- “Joshua Schall Experience”: Staying Updated
- “The Skinny Confidential”: Clean Product Focus
- “The Shopper’s Mind”: Imparting Consumer Behavior Insights
- “Consumer Goods Forum”: Innovation and Trends
- “The CPG Guys”: Comprehensive Industry Coverage
“The Brand Alchemist”: CPG Brand Insights
The Brand Alchemist podcast is an incredible resource for CPG founders and team members—I love host Taja Dockendorf’s candid curiosity and great questions. Her guests are the teams behind some of today’s most compelling CPG brands, discussing everything from scaling and testing to product development and market strategy.
Kelsey Gilbert-Kreiling, Founder and Author, Week of the Website
“Joshua Schall Experience”: Staying Updated
I’m a big fan of The Joshua Schall Audio Experience—a great CPG podcast that helps keep me up-to-date on news and new happenings in the space, as well as the industry overall. Some other ones I’m a fan of, which are worth a mention, are The CPG Guys, Hearts & Carts, and Brand Start Goes Healthy—all great podcasts.
John Frigo, Ecommerce Manager, Best Price Nutrition
“The Skinny Confidential”: Clean Product Focus
I love listening to “The Skinny Confidential.” Lauren has her own line of CPG products, but she also hosts other CPG founders. They focus on clean, toxic-free products so that you can minimize your exposure to heavy metals. She also does a great job asking juicy questions and spills all the tea. There is no holding back when it comes to “The Skinny Confidential” podcast, and I highly recommend it.
Caroline Pennington, Executive Search Recruiter, Podcast Host, Founder, Feminine Founder
“The Shopper’s Mind”: Imparting Consumer Behavior Insights
The Shopper’s Mind podcast explores consumer psychology and behavior, uncovering insights to influence purchasing decisions. It offers valuable perspectives for brand managers and marketing directors in the CPG industry.
In one episode, they discussed how color psychology impacts product packaging. This helped me understand the subconscious effects of color and make informed decisions for our packaging design to better resonate with our target audience.
Yoana Wong, Co-Founder, Secret Florists
“Consumer Goods Forum”: Innovation and Trends
One podcast that’s an absolute staple for me is “The Consumer Goods Forum Podcast.” It’s packed with insights on the latest trends and challenges in the CPG industry.
Each episode offers a deep dive into topics that shape our market, from sustainability efforts to digital transformations. I find the blend of expert interviews and case studies particularly valuable for staying ahead in the fast-evolving consumer goods space. It’s not just informative; it’s a source of inspiration for innovation and strategic thinking.
Lilach Bullock, Founder, Lilach Bullock
“The CPG Guys”: Comprehensive Industry Coverage
“The CPG Guys Podcast” focuses on the consumer packaged goods industry, including discussions about various product categories, marketing strategies, and industry trends. It features insights, interviews, and discussions with industry experts, founders, and brand managers.
The podcast provides valuable updates on the CPG landscape and helps professionals stay informed about the latest developments in their product categories. It covers a wide range of topics relevant to CPG brands, making it a valuable resource for those looking to stay up to date and gain insights into their specific industry.
Please note that the popularity and availability of podcasts can change over time, so it’s a good idea to search for the latest podcasts related to your specific product category and industry to find the most relevant and up-to-date information.
Madison Tong, Marketing Analyst, My Supplement Store
