6 Must-Listen Podcasts for Professionals in the Consumer Goods Industry

In search of the most informative podcasts for staying abreast of the consumer goods landscape, we’ve gathered six insightful recommendations from founders and marketing analysts. From “The Brand Alchemist” for its CPG brand insights” to “The CPG Guys” for comprehensive industry coverage, discover which podcasts are guiding industry leaders through the ever...


Did you know that 95 percent of new products fail within a year of being introduced? Blame on it the economy or blame the consumer, but wherever you point the finger, the numbers are sobering for businesses with the “next best thing” and interested in competing in the retail market. Fortunately, you can improve your chances of success by following a few simple steps. 1. Know Your...

Printing Effects to Help Your Product Packaging Stand Out on the Shelf

Your packaging bears a heavy burden. It has to catch a consumer’s eye, educate him about your product, and make a case for why to pick your product over a competitor’s. This is no easy task, particularly when your product has multiple competitors all vying for the attention of the same shopper. Fortunately, you can make your product stand out on the shelf by getting creative with printing...

Does Your Packaging Copy Convert at the Point-of-Purchase?

One of the most important aspects of your packaging design is the copy you include. Visuals are engaging and colors draw interest, but it’s the actual text that will pull most of the weight in the customer’s purchasing decision. But copywriting for packaging requires a thorough understanding of visual design, point-of-purchase marketing, and branding awareness to get right. You’ll want to work...

The Beginner’s Guide to Retail Sales

You’re closer to success than you realize. You have a marketable idea. You have a passion for your product. You have just about everything you need…and you’re only missing one thing: Customers! But the process of finding and marketing to customers is a hassle. We’re talking constant selling, constant pushing, and, inevitably, constant rejection. Why not just let someone else find your customers...


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Monika Cascone

We believe design is best when it is simple, honest, and human. We think we know just how to do that. We aim to exceed expectations - both yours and ours. We strive to build brands that evoke emotion and connect with people on a forever kind of level. We're inspired by corporations with big vision and by start-ups with big dreams. We want to help you build something incredible.

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