Everyone knows how the invention of the printing press revolutionized modern printing, but we’ve come a long way from the days of movable type as a revolutionary concept. There are plenty of modern printing technologies that have reshaped the printing landscape. And if you want to create packaging that stands out on the retail shelf, you’d better know which one will best support your goals...
September 21, 2017
Traditional or Modern? A Breakdown of Printing Styles for Product Packaging
21September
August 11, 2017
What Is a Dieline And Why Do I Need It?
11August
Take a cereal box from your kitchen, unfold it, and lay it flat on the table. Look at the way the cardboard is laid out—you’ll see each of the box’s folds, glue tabs, and creases that help form the box’s shape. You’ll also see how the box’s visual elements relate to one another and how effectively the packaging space is used. Now take this concept, upload it to your computer, and boom!—you have a...
July 2, 2017
The Beginner’s Guide to Retail Sales
02July
You’re closer to success than you realize. You have a marketable idea. You have a passion for your product. You have just about everything you need…and you’re only missing one thing: Customers! But the process of finding and marketing to customers is a hassle. We’re talking constant selling, constant pushing, and, inevitably, constant rejection. Why not just let someone else find your customers...
May 23, 2017
Should I Trademark My Logo or Company Name?
23May
As your business takes off, you’ll need to start thinking about protecting your assets and distinguishing yourself in the marketplace. The best way to accomplish both? Applying for a trademark. Trademarking 101 Here’s how the United States Trademark and Patents Office defines a trademark: “A trademark is a word, phrase, symbol, and/or design that identifies and distinguishes the source of the...
